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New Member Monday: Spark Consulting Group

October 14, 2019 at 9:00 AM

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Located at: 136 S. Dubuque, Suite 2, in MERGE, Iowa City, IA 52240

Open: By appointment, typically 8:00-5:00, M-F.

Services Provided: Professional services, education and training, as well as coaching and consulting for business leaders and product managers.


About Spark Consulting Group:  thumbnail_Matt_CLP.jpg

Spark Consulting Group is a strategy agency that helps organizations create and capture value through human-centered design. Spark improves business effectiveness and serves as a catalyst for organizations seeking to drive growth, reduce risk, and succeed in the age of customer experience. Spark provides valuable insights that help teams better understand their customers’ goals and needs.

Owner Matt Arnold says, “After decades of innovation, design, and customer research, I've seen where projects succeed and fail. I've talked with product strategists, designers, and innovators at hundreds of companies and would hear their struggles. Combined with my experience, I want to help companies make sense of the chaos associated with ever-changing customer expectations and provide a path to clarity -- a path that reduces risk and provides clarity. I enjoy taking messy and complex problems and providing insight and inspiration that companies can use to reduce risk and drive growth.”

thumbnail_Matt_MERGE.png As a company, Spark has five values:

  • Radical Candor
  • Ethical Practice
  • Perspective & Parallax
  • Improv
  • Sisu


 “At Spark Consulting Group, We help companies navigate messy front end of innovation. We're like Google Maps for your innovation journey.”