Our Member Spotlight Videos are created exclusively for our members, and are intended to provide them with an affordable, digital marketing tool. We feature a different member each month, during which time the videos are shared on our social media platforms and newsletters, and the spot is uploaded to our website and our YouTube channel. Member Spotlight videos feature your business, and help you tell your story. Videos are more engaging, more memorable, and more popular than any other form of content today.
Video trends & statistics:
81% of businesses use video as a marketing tool.
Mobile video consumption rises by 100% every year.
Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it.
Video Production:
Each video will be approximately 2 minutes in length. Video production time is typically 2-3 weeks from date of filming.
Members may purchase the opportunity to be featured in a video once per calendar year on a first-come first-served basis.
COST: $600 (a $1,700 value)
NOTE: Video shoots will take approximately 1-1.5 hours onsite at the member’s location.
*The Business Partnership reserves editorial discretion.
READY TO RESERVE YOUR MEMBER SPOTLIGHT VIDEO?
Contact us today for more information.
You’ve got your video – now what do you DO with it?
Below are some best practices that you can implement once your Spotlight Video is completed:
Integrate the video on your website/landing page.
Including a video on your website keeps visitors engaged for longer and can also lead to higher conversion rates.
Post videos on social media
Use your social media channels to push out your video; oftentimes, platforms like Facebook, Instagram and Twitter are the first point of contact for consumers interacting with your business, and social media is a very cost-effective marketing outreach tool.
Adding videos to your social media strategy really pays off – 64% of consumers noted that Facebook has influenced a purchasing decision. Videos net higher engagement than other types of content.
YouTube
If you have a YouTube page, upload your video to your page. If you don’t have a YouTube page, get one.
More than 1.5 billion users log in and watch videos on YouTube each month.
Newsletters
Digital newsletters are a great way to share your video content with an audience you’ve already established.